How to write a catchy blog post in few steps
Your blog could probably be one of your company's most important marketing tools. A blog is useful for building trust within your community, generating leads, educating your customers and enhancing your brand awareness in your field. Being successful and influential is not an easy job, but writing catchy blog posts can absolutely give you an extra "push'.
It's pretty hard to always come up with brilliant and creative ideas. However, it is proven that great blog posts positively influence both your business and your reputation.
The content you develop for your blog communicates your brand message and should therefore be structured and consistent. Here you will find 3 steps that will help you write catchy blog posts and make your blog successful.
1st Step: Catchy blog posts require planning
Planning is a magic word. It helps you put your thoughts and resources in order and ensures you publish your content within the respected time frame.
Between identifying an idea to publishing your post about it, the writing and editing process may already span several days. But spending a few vital hours planning and thinking about your post beforehand will actually help you write it more quickly.
Create an outline for your blog post
Catchy blog posts don’t just happen. Even the best bloggers need a rough idea to keep them on-track. This is where outlines come in.
An outline doesn’t need to be lengthy, but before you start writing, it is useful for you to know which points you want to cover, and the best order in which to do it.
Before start writing, do your research
It's perfectly fine if you don't know much about the topic you will write about. It often happens that we don't know anything about a topic until we sit down to write about it, and in fact learning about a new topic is one of the best perks of blogging.
If you are a professional blogger and blog for a living, you have to get used to jumping from one subject to the next without commanding expert knowledge. Just do your research but select your resources carefully. Use prominent experts opinions or official publications as your sources - those are usually a reliable wellspring of information.
2nd step: Find a killer title for your blog post
Let's take a look at some statistics.
According to copyblogger, 8 out of 10 searchers will read headline copy before clicking a post, but only 2 out of 10 will actually read the post.
What do these findings show? That your title should grab attention and maintain it. It's tough to keep readers interested in your blog post.
There are two main approaches you can follow to create your blog post article. The first approach supports the idea of coming up with the title before writing your blog, thus the second approach allows writers to produce their content first and their title at the end. Both options are acceptable.
Sometimes, I select a topic and a title but during the content writing process, I come up with another idea that could affect the general subject and of course the title. In this case, I simply adjust the title in order to fit with my new theme and structure.
Discovering the most catchy title for your blog post, is not always easy. Always keep in mind what your audience needs to learn about and what problem you actually solve with your post. If you still feel a bit lost, don't worry. You can have a look at a great article like this Top Performing Headlines for Blog Posts for inspiration and guidance.
3rd Step: Write your blog post - How to make it catchy?
Up until now, you have done thorough research on your subject and collected all sorts of important information, ideas, and resources to build your content. You have also created a skeleton of your article and now you are ready to write your post... finally! But where to start?
Address a specific audience
Before you start writing your article, keep in mind that you haven't created a blog only for yourself ( or maybe this is the case if blogging is a hobby for you) but your audience. You write content for them to find solutions to their problems.
So, it's very important to understand the needs of your target group before working on your blog post. Think of what will resonate with them and what they want to know about.
You may have already heard this expression many times: "be informative". It sounds cliché, but it's not.
What was your first intention when you decided to build your professional blog? Maybe you did it either for personal development, to test your writing skills, to try a new tactic or business purpose, to build your expertise in your field or to make money.
All these intentions are right but one is missing... Bloggers mainly create their blog to share their knowledge and experiences with people who are interested in their field and are eager to learn.
Spread the word about your blog within your community and create a sequence of educational blog posts that your audience will be happy to read.
Optimise your blog posts for the search engines
As I explained before, one of the main reasons for creating a blog is to be seen as an expert and grow your network. Your ideas can be great and intelligent, but nowadays, your content needs an extra "push" to be found by readers. This is the point at which you can briefly introduce On-site SEO.
Before you even begin to create content, take time to do keyword research. There are myriad ways that you will benefit from this in the short and long run. Be the first on the SERPs (Search Engine Result Pages). The primary goal of a keyword search is to look for your "major keyword." Based on this keyword, you will build your post's structure and ideation.
Place your focus keyword on the title, one of the headings and the first and last paragraphs of your article. Avoid keyword stuffing.
SEO = Visibility. Write about topics that your target group is interested in and make your content visible to more potential readers.
Take care of your blog post's structure
Think of yourself and your daily routine. Where do you usually read blog posts, articles or news in general? Most probably, early in the morning when you drink your coffee or in the evening after work. Either you are in a hurry and want to grab all the important information fast or you are relaxed and aren't willing to read long and complicated stories.
That's why structure matters!
Keep your sentences and paragraphs short and consistent. It's always hard for readers to go through and understand long sentences with 'filler' information and without proper punctuation. Remember you're not writing for academics but for people who want to quickly learn more information about a specific topic.
Maintain consistency in your posts and create professional content, that's trustworthy and easy on the eyes.
Add some visuals
The visual appearance of your blog post is also a factor that you have to take into consideration.
A picture is worth a thousand words.
Visuals disrupt the monotonicity of your text and offer a "pleasant tone" to your post. Your blog post becomes automatically more catchy and interesting to readers. Besides the visual perspective, images can help readers understand the topic clearly and simply.
Also, think of your feature image. Make sure you select a visually appealing and relevant image for your post. In the social media world, content with images is more responsible than ever for the success of your blog content.
Include a Call-To-Action (CTA)
At the end of your blog post, you have to give some guidance to your audience. What would you like them to do after reading your article? Subscribe? Download an e-book? Read another article related to a similar topic?
Have a look at the example below:
Typically, CTAs urge users to take a certain action. You can generate more leads and boost your users' curiosity by adding more resources in the button of your article. It's a win-win strategy. You seem to be willing to educate your community by creating high quality content and your readers are happy to discover more insightful sources by checking out your recommendations. This way, your blog post looks interesting and catchy.
You're not done yet...but you're close!
Never skip the editing/proofreading part! Don't underestimate the importance of this last step because slight mistakes can make you lose customers.
Grammar mistakes or formatting issues can negatively affect the final result.
A catchy blog post has to be "almost" perfect. Use Grammarly or Hemingway app to avoid grammar mistakes and typos and/or ask one of your colleagues to proofread your article. If you collaborate with a copywriter, ask his opinion as well. It's always better to fix those little but important errors before the final publication.
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