What is a Page Title?
A Page Title or Title Tag is one of the most important On-site SEO signals that Google takes into consideration. This title is shown on Google's Search Engine Result Pages (SERP).
The pages on your website have different page titles. Make sure you write different copies to avoid duplicated title tags. Google doesn't like duplicated stuff. So your SERPs may suffer.
How to write an effective page title?
First things first. One of the most important factors when it comes to page titles is that they need to include relevant and high-quality keywords.
Start with the right keyword from an in-depth keyword search. Your page title should include your most relevant long-tail keyword findings, in order to hit more search queries.
When a user types the query in the search bar, the search engines start to scan millions of websites to find the most relevant results, with related or exact match keywords. Now, what these search engines do is send their "spiders" to crawl your website, starting with the title of your pages.
They determine the importance of the information you provide by looking at the placement of the keywords. So the closer your keyword is to the beginning of the page title, the better!
The anatomy of a great page title
Writing an effective page title is easy.
Pay attention to the length of the page title
Page titles shouldn't be longer than 60 characters otherwise the entire copy won't be at once. It isn't very pleasant when you come up with a clever title but the readers only see half of it.
Start with the keyword itself
Place your main keyword as close to the beginning as possible. Make sure the title makes sense, don't place the words randomly for the sake of SEO. At the end of the day, you write for readers, not for search engines!
Pro-tip: Don't waste space using the brand name at the beginning of your title unless it's super well-known.
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The example above shows what I mean by starting your page title with your focus keywords. Once you found out what questions your target audience has, cover the topic by writing a great article about it. The title should reflect the content -- nothing is more annoying than finding out that the content differs from the title.
You can divide the page title and the name of your brand by using either “|“ or “-“ symbols.
Page titles are important for SEO. This unique tag can determine how fast your article ranks on the SERP.
Take your time crafting an efficient title by running keyword research and aligning customer intent with your content marketing strategy.