4 Ways to Give Your Business Blog an SEO Boost
Studies show that 75% of users would never scroll past the first page of Google. So, to win over your potential customers, you need to be among the most respected companies in your niche. And, as the number of your competitors is constantly rising, starting a business blog and writing a few posts every now and then is not enough anymore. You need to invest a great deal of effort in optimizing your blog for search engines.
However, blog SEO doesn’t revolve around your rankings, traffic, and conversions only. It’s about helping search engines and your visitors find you. It’s also about building a solid brand image, step by step. Most importantly, a well-optimized blog helps you establish yourself as an authority, boost user experience, and turn your leads into loyal brand ambassadors.
Given these facts, here are a few strategies that will take your SEO efforts to a whole new level.
1. Create Awesome Content
Traditionally, digital marketers focused on the quantity and not the quality of their content. Their aim was to build a bunch of links, irrespective of their value. Until Google started introducing its algorithm updates, web pages were filled to the brim with fluff text, spammy links, and stuffed exact-match keywords.
But, the times have changed. Today, it is your content’s quality that matters to both search engines and your target audience. Overly promotional articles will not only get you penalized, but will also boost your bounce rates.
If you want to drive more readers to your business blog and attract more links to your pages, you need to show how authoritative you are. This is exactly why your posts need to be data-driven, highly informative, and relevant to your target audience.
Here is what you need to do:
- Make your content digestible. Have a lot of white space around it, separate your articles into smaller sections, avoid complex sentence structures, use bullet points, etc.
- Monitor trending topics and answer popular questions. Keep track of Q&A sites, industry-related forums, your competitors’ blogs, and social networks to figure out what concerns your target audience. The trick is to find the questions that have been asked multiple time and haven’t been answered yet.
- Use interactive content. Remember, we are visual beings and, as such, we tend to memorize only those data paired with appropriate visuals. Take advantage of videos, images, animations, infographics, gifs, etc.
2. Optimize your Images for Search
We’re living in an increasingly visual era and you cannot afford to overlook the power of visual content, especially images. To hook your target audience’s attention, your images need to be quality, valuable and, most importantly, they have to load fast. Optimizing your images for search engines allows you to boost user experience, improve your transparency, improve your page load time, and rank better, both within the traditional and image search results.
Choose the right photos
This one may seem too obvious, but it’s actually where marketers most commonly fail. Your images need to be relevant to your niche and blog posts. Most importantly, they need to be authentic. This is why creating your own images may be the safest option.
Still, if you don’t have any graphic design experience and you use stock photo sites to find your visual content, be careful. Choose the most authoritative sites, offering high-quality images you can additionally edit and use for commercial purposes. Avoid generic photos and go ones that help you tell your story. For example, if you’re writing about business, then go with business stock images. On the other hand, if you have started a fitness blog, fitness stock images are what you need.
Optimize the alt tag
Google’s crawlers see images differently. To understand what’s in the picture, they need to look for its alt tag. This is why you need to make your alt tag meaningful. For instance, if your photo is about ice cream, you should change its name from “IMG4568” to “ice cream.”
Reduce image size to boost your load time
Studies show that your users expect your page to load in less than 2 seconds and, if it doesn’t do so, they will abandon it. This is why you need to optimize your blog’s speed and the reducing your images’ size should be your best starting point. Here, your goal is to cut the file size as much as possible without compromising the image quality. Apart from Photoshop, there is a plethora of online tools like TinyPNG and CompressJPEG that will help you do so effortlessly.
3. Build Links Wisely
A few years ago, Google’s Matt Cutts told us to stop building links. However, statistics tell us to do the opposite. Namely, 64% of marketers invest more than 24% of their SEO work in securing links. In other words, link building is still relevant and the only thing that has really changed is the way we do it.
Writing quality guest posts is the foundation of earning quality backlinks. To make the most of this practice, you need to find valuable link building opportunities, craft a perfect email pitch, publish an authentic article, promote it once it’s published, and measure its performance online.
Also, to give your business blog a boost, you should regularly monitor your backlink portfolio and see whether there are any suspicious sites linking to you. If there are links in foreign languages, links with the odd anchor text, links that aren’t relevant to your niche leading to your blog posts, you should request their removal. And, if a webmaster doesn’t want to do so, you can always use Google’s disavow tool.
Simply put, when writing about a particular issue you’ve already explained in some of your earlier articles, you should link to it. Interlinking is immensely important for your SEO because it helps search engines find your content easier and index it. Most importantly, it guides your users to the content they are interested in, improves your blog’s navigation, and significantly boosts user experience.
Here are a few rules of interlinking you need to know:
- Link naturally, when you believe that the content you’re linking to makes sense to the topic you’re writing about.
- See what pages on your blog lack page authority and link to them to pass link juice.
- Link to those pages that cannot be easily reached from your homepage.
- Make your anchor text descriptive, organic, and logical.
- Update your old articles by linking to your latest posts. This way you get the best of both worlds- your old articles get spotted and indexed by search engines again and your new one receives link juice from those with higher PA.
4. Optimize your Meta Tags
Targeting the most relevant keywords and adding them to your articles is great, but it’s not enough to give your blog a boost. To make the most of these phrases, you need to optimize your meta tags for them. Meta tags are immensely important elements of your pages, since they provide users and search engines with the information about a page and, in this way, boost your rankings and CTR.
It is exactly what your users see first when they search for a certain keyword. When ranking your blog’s page, Google compares your title to the rest of your content to see how relevant it is. This is why your title tag needs to be optimized well. Make sure that all relevant information, such as your keywords and location is included. Most importantly, make it to-the-point, descriptive and concise (up to 70 characters).
Meta descriptions tell your user what they will find on your page. Even though they are not one of Google’s ranking factors, they may you drive higher conversion rates and more quality traffic to your site. According to statistics, 43% of users click on a certain result based on its meta description alone.
Your meta description needs to include a catchy CTA and to be brief, no more than 160 characters. Moreover, you shouldn’t stuff it with a bunch of keywords. You could even consider using latent semantic indexing or synonyms instead of your exact match phrases.
To rank well, your blog needs to be optimized properly.
Create content that resonates with your customers.
Write quality internal and external links.
Do some serious on-page optimization.
Once you do it all, make sure you monitor your business blog’s performance regularly.