Optimize your articles for keywords by using the Creator Engine
Creating content that drives traffic to your website isn't easy. However, if you follow the best practices you can increase the chances of becoming more visible for your target audience. Optimizing your articles for keywords is one way of doing that.
The keyword research is an important part of the so-called On-Site Optimization process.
How to do a keyword research?
Several keyword research tools help you find the words you should optimize your article for, such as SEMrush, Moz or the SEO profiler.
When running a keyword research, make sure your focus word reflects on the customer's intent. You might come up with a great topic you think your audience is interested in but it's an assumption at the end of the day.
Figure out what people talk about, what questions they ask. The sales team can have a great input regarding the customer's problem. You can also go to sites like Quora to understand what people talk about. You can also check your competitors' social channels to see what problems people struggle with.
It's important to pick the keywords that have a high search volume but low keyword difficulty.
How to use keywords in your content?
Once you have your focus keyword in mind, place it in the title of your articles. Include the relating keywords in the subheadings and the copy as well. Don't overstuff your blog posts with keywords but include related keywords that help you build topic authority.
How to use the Creator Engine help optimize your articles?
Start with the keyword research
Type in the search query you'd like your article to rank for. Choose the target country and hit the Search button.
The related keywords are listed under the keyword research tool. You find the hints about the number of searches for your keywords (Volume) and how hard it is to rank for them (Difficulty).
Use these keywords in the subheaders and insert them in your copy as well. Make sure you also use these words in the first and last paragraphs.
Find out who you are competing with to rank for certain keywords.
Navigate to the details button next to the keyword metrics on the right side and click Details.
You can find the first 10 websites ranking for your keywords. I recommend going through these articles so you can write a better content than your competitors. Use the Skyscraper technique to beat your competition.
If you decide to use the keyword, click the Use this keyword button in the right lower corner and you're all set.
Use the quality analyzer to double check your content.
Once you finished your article, click the Content Quality Analyser on the right sidebar. You find the suggestions here to optimize your article.
How do you know if your article is optimized for the keywords?
Hint: the green circle means you are good to go.
Don't forget about backlink building
In order to rank on the first page of Google, you also need to build the Domain Authority of your website. The more high-quality website URLs link to your blog post is the better. It shows Google that your content is valuable and it should be listed among the top results on the SERP.
Remember, The Best Place to Hide a Dead Body is Page Two of Google. Get it right. Read our handy article about Off-Site SEO to increase the website traffic to your website.
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