What is a Meta Tag?

The meta tag describes the content of a page. This text doesn't appear on your website but in the code itself. Coding? Isn't it the software engineer's task to deal with that? Bad news, it isn't. The good news is that it's not rocket science. Just a smidge of HTML knowledge.

Why do you need meta tags at all?

Meta tags help the search engines learn about your page. When the user types in their queries in the search engine's search bar, the search engines start to crawl millions of websites to provide the most relevant and valuable results. Meta tags help your website get found.

Where is the meta tag on the page?

The meta tag is included in the head section of the page. So the search engines' spiders can easily crawl your website and understand what it's about.

How to check meta tags?

Go to the blog post, right click, and you'll see the following menu. Click View Page Source.

view page source

What are the different types of meta tags?

1. Meta Description Attribute: This is the snippet of text you see on the search result page under the Page Title. This text has a great impact on your CTR as it convinces the reader to click.

meta description

2.Title Tag: This is a very important factor that Google takes into consideration. You can see this tag in your browser URL. This title tag is the first thing that the spiders check.

title tag

3.Meta Keywords Attribute: This is an old method that no one really uses anymore. Users used to juice up their SEO by keyword stuffing the source code with the Meta Keywords Attribute. Nowadays Google penalizes this black-hat tactic, making it much more harmful than useful.

4.Meta Robots Attribute: This tag gives instructions to the spiders.

  • follow/no follow: This determines whether external links to your webpage should be taken into consideration or not.
  • index/no index: This determines whether or not the page is shown on the search result page.

Is meta tag on-site or off-site SEO?

Meta tags are part of the on-site or on-page SEO. It has an enormous impact on traffic to your website.

Takeaway

Meta tags are essential parts of your content strategy. Make sure you execute an in-depth keyword research and implement these words to leverage the power of meta tags. Follow best practice and avoid keyword stuffing, otherwise, Google will penalize you.